This summer, go to the tolls with Hugo and mango!

Compelling and memorable… these are the qualities of the new Mango mobilités summer commercial campaign launched this Tuesday June 15th by the APRR group and running until August 15th. To stand out from competitor offers, the group chose to mark the difference and impose its mobility service brand, Mango, created in October 2020. And an imaginary and extraordinary character embodies this initiative: Hugo, with his inordinately long arm. For Hugo, no approach or positioning problems on the toll lanes when taking a ticket or paying; for other drivers, there’s the Mango solution with a practical electronic toll badge that’s doesn’t cost an arm and...

A far-reaching campaign

With this mobility pack, the likeable Hugo proposes hassle-free travel in France, Spain, Portugal and Italy. The badge is accepted on all the motorways of these four countries and associated services, that include ferries and urban car parks. What’s more, Hugo delivers customer benefits at every turn, with set-up and delivery and one year management charge offered free! The Niji agency is the strong arm of this commercial communication campaign. Since Tuesday June 15th, it has been deploying a major offline and online media campaign: posters (rest areas, customer spaces and sides of Dijon buses), radio ads (Autoroute INFO), website banners, and of course the social media and goodies handed out at the summer events. A commercial communication campaign that, beyond toll badge subscriptions, will create notoriety and value for the brand, while also bringing a ‘wow’ factor. A great deal of good feeling will also be created. It must be said that Hugo has the longest arm in the world!