Depuis le lancement du télépéage national en 2001, le groupe APRR a multiplié les offres ciblées et adaptées à ses différents segments de clients : réguliers, occasionnels, covoitureurs, jeunes, entreprises, etc.
Un marketing et une communication efficaces qui permettent aujourd’hui à APRR et sa filiale rhônalpine AREA, de revendiquer plus de 2 millions de badges télépéage actifs en portefeuille clients. Et ce n’est pas fini…
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03.08.2026Eiffage announces the end of exclusive negotiations...On 22nd June 2026, Eiffage entered into exclusive negotiations with Atlas Arteria with a view to acquire, subject to due diligence and documentation, 100% of the... -
16.06.2026Eiffage unveils the fifth instalment of its #EspritDeFamille...The fifth instalment of the Eiffage Group’s employer branding campaign has finally been unveiled. This new ‘family photo’ illustrates the campaign’s ‘initiatives...