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APRR and the Cher department unveil the new cultural and tourist signage on the A71 motorway

APRR has joined forces with the Conseil départemental du Cher in an ambitious initiative to redefine cultural and tourist signage along the A71 motorway.

On 23 October, Jacques Fleury, Chairman of the Conseil départemental du Cher, and Philippe Nourry, Chairman of APRR motorways, inaugurated a new collection of illustrations, marking a strong commitment to the attractiveness of the region.

APRR and the Cher department unveil the new cultural and tourist signage on the A71 motorway

This initiative is the result of partnerships signed in 2022 between APRR, the Cher department and the local authorities concerned to improve the attractiveness of the region by renewing the cultural and tourist signage on the A71 motorway. The aim is to highlight the riches of the Cher département and make them visible to the millions of motorists who use the motorway every year.
Since 2014, the APRR & AREA motorways have been renovating their cultural and tourist information panels, the famous "brown panels". The method is based on two pillars: consistency and boldness. A consistent graphic charter, a more visible format and the use of the latest techniques to ensure that the colours comply with regulatory standards make this consistency possible.
Boldness, always boldness !
Then there's the boldness of the internationally renowned artists selected by APRR to illustrate a specific route within their own perimeter, transforming the motorway into an open-air art gallery.
Last but not least, the boldness of the PANORAMA podcast is reflected in the voice of Denis Podalydès, a member of the Comédie Française, who recounts the stories, big and small, that lie behind some of the signs.
Reconciling road safety and culture
 These brown signs, created in the 1970s, aim to combat hypovigilance by breaking up the monotony of motorways. They offer motorists a 3-second readout at 130 km/h and a window onto a heritage that is sometimes little-known, thus encouraging them to take a break and venture out to discover these tourist sites.
The collaboration between APRR and the Cher departmental council illustrates a strong commitment to the attractiveness of the region and demonstrates that it is possible to reconcile road safety with the promotion of cultural heritage. Thanks to this new collection of 17 brown panels, featuring in particular the priory at Orsan, the château at Ainay-le-Vieil and the Cistercian abbey at Noirlac, the A71 motorway now offers an enhanced experience for all its travellers.

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