Eiffage is today unveiling its new audio identity composed by Sixième Son. The Group now has its own bespoke musical composition that encapsulates its whole approach and reflects its vision, identity, personality and values. The collectively inspired musical theme expresses the various strengths that make Eiffage what it is today.
The process began several years ago with a review of the Group’s brand architecture and visual identity, and has now climaxed with the release of its new audio identity. The unique, positive and energising composition represents a genuine asset for the brand’s internal and external communications, giving it an additional emotional resonance that only music can achieve.
Eiffage’s goal was to turn the spotlight on its human capital with this audio composition. Strong musical themes, plus male, female and children’s voices convey the sense of a people-focused, innovative and future-oriented brand. The melody and voices together perfectly capture the Group’s Human Perspective positioning in musical terms.
The audio identity has been adapted to various formats for speeches, for digital platforms, for brand films, for phone communications and for Group events. Eiffage can now use its audio identity to embody its brand and help get its messages across.